VIRTUE LABS
After Partners & Spade branded the haircare company Virtue Labs, creative agency AMP, was responsible for launching and growing this new bio-tech beauty brand. With its new identity, we created launch campaigns, built their website, produced content for social channels and established Virtue in a crowed market.
Virtue grew rapidly, we expanded their product line, created salon partnerships for stylists and brought on brand ambassador Jennifer Garner. It went on to win multiple awards from from Allure, fast Company, GQ, Glamour and Harper's BAZAAR. You can now see Virtue in stores like Sephora, Blue Mercury and Dermstore.
